Yes, it's silly, but it doesn't really go anywhere, and for me the interaction with the monster and the shaking and everything is all more contrived than, say, Hervé Tullet's "Press Here". "Press Here" doesn't imply that there's an inherent reason that you're interacting with the book except for its own sake, which is cool. This book just says, "There's a monster. Let's get him out. No, never mind, let's put him back." It's definitely not bad; it's just that it doesn't make me care.
